Beyond Traditional: OpenAP Evolves TV for the Future

Monday, April 8 2:00 PM - 2:30 PM

Location: SU6624

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Registration Package

Conference Flex Pass
 
Conference Flex Session 3-Pack
 
Exhibits Pass
 
Post Production World Pass
 
Post Production World Session 3-Pack
 

Description

With more ways than ever to reach consumers, the importance of simplifying audience-based media buying has never been more critical. As the TV industry’s first open platform for cross-publisher audience targeting, OpenAP ensures that advertisers can seamlessly identify audiences through a consistent, transparent platform that standardizes TV advertising measurement across publishers.

Join leaders from Fox, Turner, Viacom and NBC to see how the media-buying landscape has evolved and how OpenAP is transforming the industry for the future.

Speakers


Event Information

    Education Program: Advanced Advertising Theater

Key Topics