The Future of Advertising: ...
The Future of Advertising: New Reality for TV Publishers
Wednesday, April 10 • 10:30 AM - 11:00 AM
Consumers continue to gravitate towards “frictionless” or “advertising free” experiences, advertisers continue to demand more targeting and efficiency, but data restrictions make this more challenging, and publishers need to drive more value as ratings decline. If the print story is a proxy for TV then the future of advertising for TV publishers might be subscription only models. This panel will explore the new realities of advanced advertising, value of video ad units and the impact on TV owners.
Education Program: Advanced Advertising Theater