Tomorrow's Advertising is ...
Tomorrow's Advertising is Immersive
Monday, April 8 • 1:00 PM - 1:30 PM
Immersive content formats like 360° VR, AR, and 3D have added a powerful new tool to marketing. As brands and agencies look to better engage their audiences and get performance from their media spend, immersive marketing has emerged as a proven way to combine innovative brand storytelling and scaled distribution. This panel of experts in marketing and immersive media tech will discuss creating and distributing immersive experiences. How are brands using these new and innovative formats? What kind of results are they seeing? And how are the major digital platforms enabling them?
Education Program: Advanced Advertising Theater