Panel Debate 1: Winning Hearts and Minds to Compete in the TV Battleground

Monday, April 8 12:00 PM - 12:40 PM

Location: SU10114

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With the rise in demand for VoD and the Internet breaking down distribution boundaries, there has never been more content available across both pay and free-to-air TV. With new cultural trends such as binge viewing sitting alongside more diverse forms of interactive entertainment, TV operators are looking at ways to make services more engaging. In this CM|IP Panel, we bring together experts to examine content discovery, recommendation, and personalization trends. We ask challenging questions around the readiness of key technologies and standards and try to provide insights into where the user experience is heading and how operators can succeed in building compelling platforms and engaged viewers.

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Education Program: Connected MedialIP Debate Theater