Panel Debate 4: How Do We Monetise the Connected Subscriber?

Tuesday, April 9 12:00 PM - 12:40 PM

Location: SU10114

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description

With MSOs typically spending up to a whole year of APRU to win new customers and SVOD providers engaged in costly advertising campaigns, the importance of customer monetisation is the difference between success and failure for a whole swathe of the TV industry. In this CM|IP Panel we bring together experts from the fields of ad-tech, subscriber management and TV technology and examine subscriber monetisation options in depth. The session also looks at best practice for winning, retaining and growing loyal subscribers while increasing profitability, and touches upon key ad-insertion technologies, programmatic advertising and new innovations like exchanges and geo-location.

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Education Program: Connected MedialIP Debate Theater