Frictionless Trading: Connecting Advertisers and Publishers with Transparency and Integrity.
As media organisations continue to ride the wave of technology and consumer demand to fragmented content distribution, it’s becoming clear that programmatic trading alone can’t support true cross-platform advertising. Limited to digital distribution platforms, and plagued with fraud, brand safety concerns, a lack of transparency, and a leaky supply chain with corrosive costs, programmatic as we know it today can’t be the future of advertising. Learn how media sellers and buyers are embracing a new cross-media advertising trading model that offers the ease of programmatic and the transparency and integrity of direct sales.
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