Frictionless Trading: Connecting Advertisers and Publishers with Transparency and Integrity.

Wednesday, April 10 10:00 AM - 10:20 AM

Location: SU11621

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As media organisations continue to ride the wave of technology and consumer demand to fragmented content distribution, it’s becoming clear that programmatic trading alone can’t support true cross-platform advertising. Limited to digital distribution platforms, and plagued with fraud, brand safety concerns, a lack of transparency, and a leaky supply chain with corrosive costs, programmatic as we know it today can’t be the future of advertising. Learn how media sellers and buyers are embracing a new cross-media advertising trading model that offers the ease of programmatic and the transparency and integrity of direct sales.

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Education Program: Connected MedialIP Presentation Theater