Metadata is Hard Work and We Know It: Automating Flawless Entertainment for a One-to-One Connection Between Your Brand and Your Audience.

Wednesday, April 10 10:40 AM - 11:00 AM

Location: SU11621

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Personalization of the user experience in the video entertainment industry is now a strategic imperative. In this context, rich metadata plays a fundamental role: if the data delivered does not satisfy the user then the benefits of a personalized experience are lost. Knowledge Factory is ContentWise’s advanced suite of tools for TV metadata ingestion, augmentation and publishing. It enables operators to generate and deliver richer, more meaningful, and deeply-linked metadata for digital content, to provide users with the value they deserve.



Education Program: Connected MedialIP Presentation Theater