Redefining the Sports Video Experience: Innovating Through AR, VR, Voice Control and Machine Learning.
Sports is one of the most popular types of entertainment. With a strong following and massive competition for the broadcast of sporting events, rights holders are looking for ways to make their coverage generate as much consumer worth as possible, which in turn maximizes revenue. Innovation and immersive technologies are already helping some broadcasters stand out with their sports coverage, yet it has the potential to do so much more. This session will explore how innovating through AR, VR, voice control, and machine learning can enhance the sports experience and generate value for consumers and broadcasters alike.
Connected MedialIP Presentation Theater