Why Targeted Video User Experiences Are the Key to Unlocking OTT Growth.

Tuesday, April 9 2:00 PM - 2:20 PM

Location: SU11621

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Exhibits Pass


In this presentation, Massive will share insights into the opportunities faced by operators worldwide who are looking to maximize OTT growth, including: unlocking the power of UX - how the front-end can be used to open new revenue opportunities in a crowded marketplace; joining the data dots - the importance of connecting audience insights across your business to drive engagement; live isn’t dead, it’s just evolved - why live-linear is still a core proponent of user growth alongside on-demand; and lessons learned on improving the customer relationship from our work with leading telcos and broadcasters around the world.



Education Program: Connected MedialIP Presentation Theater