Improving the economics of OTT video

Monday, April 8 2:40 PM - 3:00 PM

Location: SU10114

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To achieve commercial success in the highly competitive OTT landscape, operators must be able to deliver a high-quality video experience to their subscribers in the most cost-effective way. The adaptive bit rate (ABR) workflows currently used by OTT operators can be enhanced to improve the video playback experience on a given network, while actually reducing the bandwidth consumed, by having video quality rather than available network bandwidth drive the playback adaptation process. Combining this with advanced analytics and a multi-CDN approach, operators can ensure customer satisfaction and a successful business model.

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Education Program: Connected MedialIP Debate Theater