In Millions of Hours of Video Content, Where is the Money?

Tuesday, April 9 2:00 PM - 2:30 PM

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Registration Package

Conference Flex Pass
Conference Flex Session 3-Pack
Exhibits Pass


Between online streams, live broadcasts and on-demand libraries—distributed via a constantly evolving network of devices and screens—content and video providers must oversee millions of hours of content. Key to this management and organization is creating a sustainable monetization strategy - how do content providers most effectively build advertising and other business models around both on-demand and live video and streaming channels? And how are the content—and the ads—then delivered effectively to insure success?

This presentation will sift through the complicated considerations of today’s video monetization landscape, helping to demystify the differences between ad insertion for on-demand and live streaming video; when to launch a subscription or transaction-based monetization model; and when to adopt a hybrid monetization model. Where is the money for content providers and what other business models should they be testing to optimize revenue potential across screens and streams?
Discussion topics include:
● Building the most effective monetization strategy for each piece of content
● Exploring AVOD, SVOD,TVOD and other monetization models
● What is a hybrid monetization model
● Live streaming vs. on-demand models
● The ins and outs of ad insertion for streaming video
● Insuring the effective distribution of the content and advertisements
● Managing delivery across the diversity of screens, technologies and audiences


Event Information

Education Program: Advanced Advertising Theater

Key Topics