The Artist & The Engineer: ...
The Artist & The Engineer: Two Perspectives on the Creative Considerations of Addressable Advertising
Monday, April 8 • 11:30 AM - 12:00 PM
There’s more than one way to build a riveting video creative that reimagines the commercial break and captures audiences everywhere. Hear different perspectives on how to build a successful linear addressable creative strategy from two experts—one from a video producer post production artist and another from a video solutions engineer. This session will cover topics such as creative management and conditioning, creative production, video encoding and support for next generation streaming standards such as 4K in order to provide the optimal user experience.
Sponsored by Google Ad Manager.
Education Program: Advanced Advertising Theater