What You Have To Know About ...
What You Have To Know About Automated Advertising in 2019
Tuesday, April 9 • 4:00 PM - 4:45 PM
By removing friction for agencies interested in buying local TV advertising, automated advertising promises greater efficiency, increased transparency into data – and better results for media companies.
How should media executives prepare themselves for the impact of this technology; what role do ad-buying platforms play in this ecosystem; how can companies leverage the enhanced measurement capabilities; and how do agencies really feel about this new opportunity?
In this panel with top industry experts on automated advertising, automated advertising expert Frank Friedman will join experts from the agency, measurement and vendor side of the equation to dive into the opportunities – and the challenges – that come with automated advertising.