ATSC 3.0 and Friends: Update from the Global Hybrid TV Frontlines.

Monday, April 8 12:40 PM - 1:10 PM

Location: SU11621

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Hybrid TV, the seamless merger of broadcast and IP signals, continues its march to widespread adoption. Whether ATSC 3.0 in the US and South Korea, HbbTV in Europe or regional variants like Hybridcast and Ginga, the use cases and benefits are clear. This presentation gives an update on hybrid TV globally. It will explore some of the major hybrid TV deployments to understand where the market will head in 2019. Additionally, it will highlight what worked and what did not work, as well as preview some of the upcoming features and use cases that will enable broadcasters to delight and engage their audiences for years to come.



Education Program: Connected MedialIP Presentation Theater