Hybrid TV: Next Gen TV User Experience Converges OTT and Broadcast TV.

Monday, April 8 4:00 PM - 4:20 PM

Location: SU11621

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With the disruption in linear broadcast and pay TV, OTT services are rising dramatically. However, there is a convergence of broadcast TV and OTT, called Hybrid TV, that is now seeing audiences engage and interact with televisions in a way never seen before. With examples of success from Hybrid TV in Europe and a newly released TV interface design for the ATSC 3.0 standard and accompanying best practices book presented with the NAB, this presentation explores Hybrid TV and the next gen TV user experience.



Education Program: Connected MedialIP Presentation Theater