The Future of Content Delivery: Personalisation, User Engagement and Monetisation.

Tuesday, April 9 3:00 PM - 3:20 PM

Location: SU11621

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Exhibits Pass


Low latency streaming has enabled new web production tools that provide huge monetisation possibilities. The same graphic overlays that you see on television are now available on web enabled devices but unlike broadcast, these elements can be interactive and personalised. HTML platforms like allow publishers to add dynamic, client-side overlays that complement their video content by enhancing production value and providing targeted advertising opportunities. With client-side overlay rendering, there are more monetisation opportunities as viewers watch longer, are more engaged and can be targeted with specific information and advertising.


Event Information

Education Program: Connected MedialIP Presentation Theater