Cisco Keynote: Straight Talk About the IP Transition in Media: Current State, Future State, and Handy Pro Tips.
The IP transition has already unfolded in adjacent sectors - music and cable/broadband are two examples. Media and entertainment is the next logical step. It’s happening, and like everything else in the IP landscape, it’s happening fast. In a technological sense, it’s happening because IP is a more reliable, efficient and flexible way to process signals. In a business sense, it’s happening because ‘traditional broadcasters’ - which still generate 90 of the top 100 TV shows - want their content to behave more like Internet-styled video. In this session, key partners will join Cisco to review and discuss the latest updates to the IP Fabric for Media solution, industry standards and tent pole customer deployments.
Connected MedialIP Debate Theater