How Comcast, CBSi and YouTube Acquire Loyal Customers

Wednesday, April 10 3:00 PM - 3:20 PM

Location: SU10114

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Retention is the Achilles heel of the subscription economy and churn is rampant. Consumers have been conditioned to discount hop unless brands can lock in their loyalties early. Learn how YouTube, CBSi, Comcast, and other streaming media companies are meeting this challenge head on to successfully increase conversion and secure loyal subscribers that will pay off for years to come.

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Education Program: Connected MedialIP Debate Theater