In the current landscape of live streaming solutions, customers are faced with challenges of marrying increasingly sophisticated hardware configurations with different distribution channels and live stream requirements. Customers need robust hardware-based encoding to support complex and professional in-stream graphics, slates and images. At the same time, distribution channels, from O&O web players and native mobile and connected TV players, to third party syndication sources like social platforms (Facebook, YouTube, Twitch, Periscope, etc.) all have varying requirements for optimising bitrates and stream delivery. Join Steven Tripsas as he talks through challenges customers have faced managing workflow and stream optimisation between camera and player. He’ll discuss CBR vs VBR optimisation, impacts to downstream players, and more.