Esports 101: An Industry Insider’s Guide to Navigating the Complex Landscape

Tuesday, April 9 10:30 AM - 11:00 AM

Location: N419

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Conference Flex Pass
Conference Flex Session 3-Pack
Exhibits Pass


Although esports is well past its infancy, the landscape is constantly evolving. As the industry continues to grow and offer more opportunities across media and entertainment, even esports’ most unlikely fans and brand partners are joining in on what is proving to be an exciting new stage of expansion. However, the esports ecosystem remains considerably complicated compared to the traditional sports industry, and many still don’t fully grasp its nuances.

Join the CEO of ESL North America, Yvette Martinez-Rea, to learn the most fundamental and interesting ins and outs of the esports world, from how the various parts of the ecosystem intersect, why not all games qualify as esports to what current trends will shape the space in months to come. Yvette will cover an overview of the industry’s fascinating history, its evolution, and common points of confusion in the esports sphere. Hear how ESL, the largest esports company in the world, has spent the past two decades adapting to the unique challenges of building a global esports company, and come away from this session equipped to better navigate this dynamic industry.



Education Program: Esports Experience