TV's Turning Point: Change the Game with Proof of Performance

Tuesday, April 9 1:00 PM - 1:30 PM

Location: SU6624

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Conference Flex Pass
 
Conference Flex Session 3-Pack
 
Exhibits Pass
 

description

Attribution has increasingly gained prominence in the advanced TV realm for both national and local TV sectors. Panelists from across the industry – including a TV group owner, a cable system operator and a global TV attribution company – will discuss their experiences with deploying and introducing attribution systems for advertiser proof of performance and campaign optimization. They will also share how incorporating a level of “controlled transparency” around TV performance has helped them remain competitive in an ever-shifting TV and digital landscape.   


Sponsored by TVSquared


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Education Program: Advanced Advertising Theater


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537468 - TVSquared