TV's Turning Point: Change ...
TV's Turning Point: Change the Game with Proof of Performance
Tuesday, April 9 • 1:00 PM - 1:30 PM
Attribution has increasingly gained prominence in the advanced TV realm for both national and local TV sectors. Panelists from across the industry – including a TV group owner, a cable system operator and a global TV attribution company – will discuss their experiences with deploying and introducing attribution systems for advertiser proof of performance and campaign optimization. They will also share how incorporating a level of “controlled transparency” around TV performance has helped them remain competitive in an ever-shifting TV and digital landscape.
Sponsored by TVSquared
Education Program: Advanced Advertising Theater