Transforming Television with Artificial Intelligence

Consumers are finding TV content with voice commands. They choose what to watch using recommendation engines. They read news stories composed entirely by machines. They control their TVs using digital assistants.

Overnight, artificial intelligence has become an indispensable feature of the television landscape and its impact will be transformative. You need to take the time to learn the fundamentals of how A.I. is already at work in the media landscape and how you can harness it to drive growth and retain your competitive edge. Are you prepared for a world where voice-based search outpaces the graphical user interface, and people begin having conversations with their computers? Have you wrapped your head around the data that can be gathered from those conversations – consumer data about intention and attitudes and emotions?

Technologist, author, and industry veteran William Ammerman provides a practical overview of machine learning, natural language processing, and neural networks for the TV professional. With two decades of industry experience as an executive at Tribune Media, Hearst Television and Capitol Broadcasting, combined with post-graduate work in artificial intelligence at MIT, he delivers an important perspective on the changes ahead for our industry.