Effective automation of IMF workflows through EIDR unique IDs: ITV, the DPP, and the next phase of file-based delivery for broadcast and on-line

Wednesday, April 10 3:40 PM - 4:00 PM

Location: N260

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Description

The Digital Production Partnership (DPP) is a membership-based, not-for-profit company in the UK, founded by ITV, BBC, and Channel 4, which represents the whole media supply chain. The DPP has released a new technical specification for IMF (Interoperable Master Format) in broadcast applications, now standardized as SMPTE’s IMF Application DPP (ProRes). This enables faster, cheaper, and higher quality versioning and brings huge financial and operational benefits. ITV are piloting these new IMF workflows for Vanity Fair and are using EIDR unique IDs to track versions and link package components to external workflows, building on IMF UUIDs to add business context to rights and measurement workflows. This extends traditional AS-11 broadcast file delivery for online distribution where the need for efficient localisation is driving automation. This paper presents the promise of a universal media container and highlights the potential cost-savings of component based versioning and early practical lessons.

Speakers


Event Information

Education Program: Broadcast Engineering and Information Technology Conference

BEIT Paper Track: New Television Content Technologies


Key Topics