Schiekofer, Susan Profile
Susan Schiekofer is the Chief Digital Investment Officer for GroupM U.S. She is responsible for digital trading and implementation across all of GroupM’s agencies including Mindshare, MEC, MediaCom, Maxus, and Essence. Susan’s digital skill set, coupled with her broader knowledge of trading best practices across all media formats, ensures that GroupM continues to lead the market with the best, most valuable and accountable digital solutions for clients of GroupM agencies. She is figurative in GroupM’s efforts to improve the integrity of the digital marketplace in the U.S. by championing viewability, anti-fraud safeguards, measurement, and standards. Schiekofer has been a leader in the digital media space at WPP and GroupM since 1994. She founded the digital media offering at Ogilvy & Mather, which was later rebranded to Neo@Ogilvy, and worked on accounts including IBM, TD Ameritrade and Lenovo, among many others. In 2010, Schiekofer joined MEC to head up the AT&T digital business, and soon became responsible for all of digital at MEC. In July of 2014, she moved to GroupM to lead digital investment for Maxus and MediaCom, and to assume responsibility for all of online video.
- Where is the Money Going?
- Sunday, April 7 • 3:15 PM - 4:15 PM