Storms, Jennifer

Storms, Jennifer

Chief Marketing Officer & EVP, Content Strategy at NBC Sports Group

Jennifer ‘Jenny’ Storms was named Chief Marketing Officer for NBC Sports Group in October 2015. She is responsible for all marketing strategy, research, insights, and consumer engagement plans for NBC Sports Group assets, which include NBC Sports, NBC Olympics, NBCSN, Golf Channel, Olympic Channel: Home of Team USA, NBC Sports Regional Networks, NBC Sports Radio and NBC Sports Digital, and two transactional sports businesses, GolfNow and SportsEngine. Storms led NBC Sports Group’s comprehensive Super Bowl LII and 2018 Olympic Winter Games consumer engagement plan. In an unprecedented 22-day stretch from Super Bowl Sunday through the PyeongChang Olympics Closing Ceremony, more than 233 million Americans tuned in to the networks of NBCUniversal. Super Bowl LII will be the most-watched show of 2018 with an average of 118.2 million viewers across all platforms, while PyeongChang 2018 were the most dominant Winter Olympics ever. Storms joined NBC Sports Group from PepsiCo, Inc., where she most recently served as Senior Vice President of Global Sports Marketing. In that role, she was responsible for developing and implementing an integrated global sports strategy across PepsiCo's portfolio, including 22 flagship global billion-dollar brands. She also managed the relationships for PepsiCo’s sports initiatives, including the NFL, MLB, NBA and NHL, as well as many team and player partnerships. Previously, Storms led sports strategy and property management for PepsiCo-owned Gatorade, including league, team, influencer and athlete partnerships. She managed the brand’s relationships with the NFL, NHL, NBA, WNBA, MLB, colleges, teams and other sports organizations, as well as athletes, including Michael Jordan, Derek Jeter, Peyton Manning, Serena Williams and many others. Prior to joining PepsiCo in 2009, Storms served in various marketing and programming leadership positions at Turner Broadcasting System / Turner Sports in Atlanta. She held a succession of positions during her 14-year tenure with the company, culminating in her role as a senior vice president of Turner Sports Marketing & Programming. She began her career at the United States Olympic Committee (USOC), where she served as the International Games preparation liaison and lived in Mar Del Plata, Argentina, for the Pan American Games from 1994-1995. For three consecutive years, Storms was named to SportsBusiness Journal’s “Forty Under 40” list, earning her an induction into the award’s Hall of Fame. In 2008, Storms was named one of the “Marketers of the New Generation” by Brandweek. Most recently, Storms received Cynopsis Sports Media’s “Marketing Executive” of 2018, and was named to iSportConnect’s “Influential Women in the Business of Sport” 2018 list. Storms is a graduate of Northwestern University, where she earned a bachelor’s degree. Throughout her career, Storms has been a frequent guest speaker on Sports Marketing at the Northwestern University’s Kellogg School of Management.

Sessions
Power Plays II: The Art of the Olympic Connection
Tuesday, April 9 2:00 PM - 2:30 PM