Orosco, Rich Profile
Rich is a 20-year entertainment, consumer products, and sports marketing veteran who has conceptualized and executed award-winning product launch campaigns. As the Executive Vice President of Brand & Community at the Los Angeles Football Club, he oversees Grassroots Outreach, Content, Creative, Digital, Communications, Community Relations, Merchandise, Fan Experience, Partnership Activation, Match Day Presentation, and Events. He is the winner of the 2018 Major League Soccer Marketing Executive of the Year Award. Prior to LAFC, he co-founded American-made menswear brand Exley based in New Bedford, MA. From 2010-2012 he served as the Co-General Manager of the Los Angeles Matadors, in the World Series of Boxing and an Executive Producer of the "World Series of Boxing" TV series on Fox Sports West. In 2008 he was the Vice President of Marketing at Warner Bros. Television where he oversaw the marketing launch of "TMZ on TV" and "Two and a Half Men". From 2000-2006, he was the Executive Director of Advertising and Promotion at CBS Paramount Television for the #1 Entertainment News Magazine, "Entertainment Tonight", and the most successful syndication launch of 2004, "The Insider". Rich is a co-founder of the LAFC Youth Leadership Program which mentors at-risk high school students through sport, serves on the board of the Bresee Foundation Youth Center in central Los Angeles, and is a guest lecturer at USC’s Annenberg School for Communication and Journalism and Emerson College Los Angeles. He received a Bachelor of Business Administration degree in Marketing from the University of Texas at Austin.
- Building & Sustaining a Franchise I: How LAFC Is Building An Iconic Sports Brand
- Tuesday, April 9 • 9:00 AM - 9:25 AM