Prywes, Devra Profile
Devra Prywes has a 17-year history in guiding companies through changes in consumer behaviour and media use, and has helped brands navigate audiences’ shift from watching ‘TV’ across a single screen and purchased discs to multiple screens and digital platforms. Devra loves bringing diverse groups together to build something amazing, and has created first-of-its-kind industry programs in the ad tech, digital, TV, online, social, and hard goods spaces. Prior to joining Applicaster, Devra launched video ad tech company Unruly’s North American presence and ran its Future Video Lab. She managed the release strategy for several licensed entertainment properties (including Major League Baseball, Paul McCartney, Monty Python, Scholastic, A+E Networks and Mary-Kate and Ashley) in gaming, home entertainment and digital distribution on platforms that include brick and mortar, Netflix, iTunes, Amazon, and Xbox Live. She was named a Top Woman in Digital by Cynopsis Media in 2016, has served as a media expert for Forbes, Fox News, NBC News, Inc., Cynopsis Digital, MediaPost, and AdWeek, and guest lecturer at New York University, Baruch’s Zicklin School of Business, Rutgers University and Long Island University.
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