Cheng, YuChiang Profile
YuChiang Cheng joins Topgolf Media as president following Topgolf Entertainment Group’s successful acquisition of World Golf Tour (WGT), the world’s largest golf website and mobile golf game, which he co-founded in 2006. At Topgolf Media, YuChiang and his team tap their gaming, entertainment and tech expertise to create meaningful, shared digital moments for the Topgolf community. Through the use of technology, Topgolf Media further enhances in-venue golf games, apps and virtual experiences. In addition, the company supports the Topgolf experience with strategic partnerships, sponsorships and digital content. Under YuChiang’s leadership, WGT grew from zero to 14 million players, bringing console-quality graphics to web and mobile platforms. WGT was one of the first U.S. games to leverage free-to-play in-app purchases and in-game native advertising. Prior to WGT, YuChiang served on the executive team of WagerWorks (NYSE: IGT) as vice president of corporate development and product marketing. While at WagerWorks, he helped launch online gaming favorites Virgin Games, World Poker Tour and Hard Rock Casino before the company was acquired by IGT in 2005. YuChiang graduated with a Bachelor of Arts degree from Colorado College. He lives in Silicon Valley and, when not playing golf, you’ll find him restoring classic cars, playing hockey and wrestling his dogs.
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